Have a Look at the 9 Facebook Ad Mistakes to Avoid

 

Investing on Facebook ad campaigns have become an essential part of growing on Facebook. From the small business to startups, Facebook has become the best medium to grow. This is kind of a platform that tells people about your product or service. It makes you reach to your target audience. Though Facebook lets us grow but the Facebook marketing tools can be really complicated to understand and use properly. If you do not know or do not understand how to use Facebook ads then your investment might go in vain. This is why the best digital marketing company in Kolkata, India is here to let you know the Facebook advertisement mistakes you must avoid to grow.

What is Facebook Advertisement?

Facebook advertising is the one of the marketing tools that show some specific product or services you provide to your target audience. Facebook advertising is something helps you to get lead instead of an amount. These are paid ads, which means, to show certain product or service to your potential audience, you need to pay a certain amount. The advertisings or the sponsored ads look like the Facebook posts which appears on the news feed of your audience. The best digital marketing company in Kolkata, India has come to teach you about how you can show case your product or service through Facebook.

Why Facebook Ads?

Have a look at the reasons of using Facebook ads for your business.

·       Get Huge Audience Base:

Approximately, more than 2.3 billion people use Facebook in a month. This is one of the main reasons of relying on Facebook ads. Through Facebook ads you can reach a large number of people.

·       Users Spend More Time on Facebook:

Most of the people spend a more time on Facebook, so using this platform to reach people is one of the best strategy for your business.

9 Facebook Advertisement Mistakes to Avoid:

The best digital marketing company in Kolkata, India has come up with the guide to create a successful Facebook ad campaign.

1.     Not having a Tangible Goal for Your Campaign:

Have a proper campaign objective before starting your campaign. Otherwise, your ads would not be able to find a direction.

2.     Do not Click on Boost a Post:

There is a button visible that says ‘Boost post’. But, you do not need to click that button. As clicking that would not let you have all the features or tools that Facebook has to offer. Create Facebook ads from the Ad Manager for the best experience.

3.     Not Choosing the Proper Goal:

You should decide your goal first. Facebook will be asking you about your goal. Choosing the proper goal will let you have more traffic on your site.

4.     Not Deciding Your Budget:

You must decide your budget before creating your Facebook ad. Decide a budget, depending on that, Facebook will show you the number of people you can reach.

5.     Do not Set a Huge Target Audience:

Facebook will ask about your target audience before running an ad campaign. Choose a small target audience to reach properly.

6.     Not using Attractive Visuals:

Visuals can attract a large number of people, however, that must be quite interesting and attractive. So, try to use a catchy and high-quality visual.

7.     Adding Long Texts:

Even with a good content, attractive visual and proper marketing strategy your Facebook ad might not be profitable for your business if you do not focus on the texts. Do not use lengthy texts, find the middle ground of too short and too lengthy texts.

8.     Do not Focus on Only One Publication:

There are several categories of Facebook ad posts. Graphics, motion graphics, videos, Carousal posts etc. But it would be a big mistake if you stick to only one. Try using different publications to get more traffic.

9.     Not Adding CTA (Call to Action):

Adding a Call to Action button is very important. Adding a CTA button shows the action taken by your potential clients.

The best digital marketing company in Kolkata, India has provided you the 9 mistakes to avoid while you are thinking about running a Facebook ad campaign. Go through the Facebook Ad Manager to properly run Facebook ad campaigns.