Brandsoul

  Your content must get optimized on the search engine, however there are some factors related to SEO. Backlink is one of them. One of the main and important factors of SEO strategy is the quality of the backlink. More backlinks will make you end up with having more prospective traffic to your website. Besides publishing high quality content, there are several other options like infographics, testimonials to build high-quality backlinks. Gone are the days when adding more backlinks used to work for increasing rankings on SERP. But time has changed, now it is all about quality instead of quantity. But that does not mean that quantity is not at all when it comes to backlinking.   Have a look about which one is needed quality backlink or quantity backlink explained the best digital marketing agency, Kolkata . What is Backlink? Backlinking is attaching rather linking two different websites. Backlinks or Inbound Links can be considered as votes for a specific page. The page th...

  The first impression is always important in every sector. If you are planning to step into the digital world with a new website, then you should think about your website’s name. Whether you are sharing blogs, news or even if it is a simple business website, there is one important thing called domain name SEO. SEO and domain name are related to each other. But it is not something very easy, there are some factors that you should keep in mind while choosing name for your website. The best digital marketing agency, Kolkata is here with the factors behind selecting the perfect name for your website. What is Domain Name? Domain name is the specific and unique name provided to a website that is existing in a search engine. Domain name and website names are thought the same by most of the people. However, domain name and website name might not be the same. Though the domain and the website should have the same name. Choosing the right domain name is very important as it can incre...

  The world has witnessed a hell lot of changes since 2020! It seemed to be a roller coaster ride all of a sudden! Almost every business owner or service provider has started depending more on the internet. The digital sale was the only way for some business owners. The term ‘Digital Marketing has become one of the most heard terms these days. With the ever-growing technology, digital marketing has also proved its importance. The factors or trends of effective digital marketing are changing with time. We have come up with 10 really effective  digital marketing trends  that will help you to grow in 2022. What is Digital Marketing? Digital marketing is the way of marketing for promoting and selling a product or service using the internet. The business owner or the service provider can use several marketing channels like search engines, social media platforms and email etc. to reach their target audience. Through digital marketing, you can find people who are inter...

  Your brand is the identity of the products you sell or the services you provide. Your brand speaks for yourself. Besides all the other factors related to brand, logo is one of the essential parts of your brand. Whether you are a local business owner or having a startup, logo is mandatory for your brand. Your brand logo is something that will make your customers or prospective customers to remember your brand. But, creating a logo is not creating something random, logo creating can be quite tricky. There are some tips and tricks of logo making that the best digital marketing agency, Kolkata is here to share with that will help you to make effective logo for your brand. What is Logo? Your brand’s logo is the first visual impression that someone sees regarding your brand. Your logo can help you to set a specific tone and help in building up trust with your customers. There are three factors you must consider while creating a logo for your brand. Scalability, Flexibility and Me...

  B2B selling is important, B2B SEO can increase traffic to your website, and however, it attracts more leads that can positively connect with the seller or the service provider. Website ran is essential when it comes to discovering business to business (B2B) company. Search engines optimization can help your website rank higher and can make you have more clients for your products or services. Getting visible organically is really important for the B2B companies. This is why, the best digital marketing agency, Kolkata is has come up with some tips, so that you can drive B2B traffic or organic search. What is B2B traffic? B2B or Business to Business SEO nothing but a strategy to increase organic search engine traffic and rankings. B2B SEO strategy is about placing a website of a business in front of people who are looking for engaging the products they sell or the services they offer. B2B SEO can improve your website, so that customers who are searching business solutions ca...

  Content is always the key as we all know. Needless to say that content has become one of the essential marketing tools. And content marketing has become very important these days to grow online. To be able to engage and attract a customer's attention through the content is one of the most effective marketing strategies. These days written content is more popular than ever as it helps in expanding your brand awareness, generates subscribers, improves conversion rate and of course internet traffic also makes it very useful for any business. You will find that most renowned brands use content marketing as their main goal to achieve. What is Content Marketing? Content marketing is one of the ways rather marketing strategies to engage and attract audience by creating and sharing blogs, articles, videos, visual posts, podcasts and other media. A content is important for your brand, it can share brand awareness and can build up your brand’s reputation. Content marketing can creat...

  Metadata is a useful tool for SEO . It is all about information that describes the content and how it can be used. When you search on a certain keyword, you need to know what exactly they are searching for so that you can rank better in their results. Metadata is important for better SEO result. But, you need to know and learn how to use Metadata properly. The best digital marketing agency, Kolkata is here to help with the procedures of using Metadata properly. What is Metadata? In simple words, Metadata is data or information about data. Metadata is actually information regarding your website that gives an idea about your website to the search engines. Metadata is put into web pages and documents by using tags, keywords, and other categories. It's also used to describe what each document is about or how it should be used. Metadata helps search engines to crawl and interpret content, and it can be used to enhance the way the content appears in search results. Why Metadat...

  Visuals are important, but content is considered as the backbone when it comes to marketing strategy. Creating content sound easy. However, it is not at all. Writing a good content that can leave an impact on your reader is not at all an easy task. Most of the writers think that to write a great content you need a great vocabulary! Language is important, but it is not everything one needs to write a good and relevant content. As per the best digital marketing agency, Kolkata, your knowledge, experience, style, tonality and grammar these are the factors that must be reflected on your content. What is Content Writing? Content writing is the way of creating rather righting a relevant content which needs proper planning and editing for digital marketing purpose. Content can be in the form of article, blog, script for video and audio etc. What is SEO Content Writing? SEO content writing is something that consists of keywords or key phrases and is optimized for search engine...