Domain Name SEO: How to Choose the Best Domain Name

 

The first impression is always important in every sector. If you are planning to step into the digital world with a new website, then you should think about your website’s name. Whether you are sharing blogs, news or even if it is a simple business website, there is one important thing called domain name SEO.

SEO and domain name are related to each other. But it is not something very easy, there are some factors that you should keep in mind while choosing name for your website. The best digital marketing agency, Kolkata is here with the factors behind selecting the perfect name for your website.

What is Domain Name?

Domain name is the specific and unique name provided to a website that is existing in a search engine. Domain name and website names are thought the same by most of the people. However, domain name and website name might not be the same. Though the domain and the website should have the same name. Choosing the right domain name is very important as it can increase your rank on search engine.

There are three main categories under which the value of a domain name should be examined.

• -        Brand value
• -        Keywords
• -        Recognition of extension

How to choose the best Domain Name?

·       Keywords:

Gone are the days when combining the keywords together and putting as your domain name was okay. It does not work anymore. The best digital marketing agency, Kolkata is suggesting you not to push so hard, and selecting the keywords for your domain that represents your business.

·       Make it Mobile Friendly:

Mobile users are everywhere. Most of the people are more comfortable in searching in smartphones or mobile devices. So, try to decide a name that is easy to remember and easy to type in mobile devices.

·       Make it Memorable:

If you are a small and local business owner then word of mouth can work for you. For this, you need to find a name that will be memorable. The name should be easy to sound, easy to say and easy to remember.

·       Stand Out:

Standing out is needed for business owner or service provider. Always look at your competitor, and try to name something different that does not match with your competitor.

·       Follow the Branding Basics:

The best digital marketing agency, Kolkata is suggesting you not to forget your branding basics. Always keep in mind your branding basics while choosing the domain name. There are some elements included in the branding basics like draft business name, slogans, logo idea etc.

·       Focus on the Length:

Keep an eye on the length of your domain name. Try to keep it short. The length of the domain name can decide the visibility in the social media. Finding a short name would be a wise idea.

·       Avoid Numbers:

Adding number in the domain name is a very bad idea. Numbers create confusion within people. Also, domain names that come with numbers mostly are considered as spams.

Wrapping it up!

Deciding domain names are quite tricky. Domain names are important when it comes to SEO. The domain name your business should be SEO friendly to get ranked in the search engines. Domain names should be relevant to your business and should be catchy to attract audience too. Your target audience can easily understand your brand, your business or the service you provide if the domain name is chosen correctly and if it conveys your brand through the search engine while someone is searching for your brand. So, the best digital marketing agency, Kolkata is here with some tips that can help you to choose the domain name of your website wisely. Always remember to brainstorm before deciding the name and think out of the box.