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  Content is always the key as we all know. Needless to say that content has become one of the essential marketing tools. And content marketing has become very important these days to grow online. To be able to engage and attract a customer's attention through the content is one of the most effective marketing strategies. These days written content is more popular than ever as it helps in expanding your brand awareness, generates subscribers, improves conversion rate and of course internet traffic also makes it very useful for any business. You will find that most renowned brands use content marketing as their main goal to achieve. What is Content Marketing? Content marketing is one of the ways rather marketing strategies to engage and attract audience by creating and sharing blogs, articles, videos, visual posts, podcasts and other media. A content is important for your brand, it can share brand awareness and can build up your brand’s reputation. Content marketing can creat...

  Headlines are powerful! A headline is enough to make or break your content! A good headline can make your reader read your content with utmost interest, on the other hand, a bad headline can make your reader stop from reading your content no matter how good and informational it is. Most importantly it makes your content more engaging and helps your website get more traffic. This is why, the best digital marketing agency, Kolkata , is here to help you with some effective tips of writing some really good and catchy headline to grab your reader’s attention. Why are Headlines So Important? Grabbing more attention and getting more traffic online is really tough especially if you are a newbie in the writing sector. And headlines are the first and foremost part of your content that a reader reads. It creates the first impression of your entire content. Tips to Write Effective Headlines: ·          Make it Unique: First and foremost thin...

  Visuals are important, but content is considered as the backbone when it comes to marketing strategy. Creating content sound easy. However, it is not at all. Writing a good content that can leave an impact on your reader is not at all an easy task. Most of the writers think that to write a great content you need a great vocabulary! Language is important, but it is not everything one needs to write a good and relevant content. As per the best digital marketing agency, Kolkata, your knowledge, experience, style, tonality and grammar these are the factors that must be reflected on your content. What is Content Writing? Content writing is the way of creating rather righting a relevant content which needs proper planning and editing for digital marketing purpose. Content can be in the form of article, blog, script for video and audio etc. What is SEO Content Writing? SEO content writing is something that consists of keywords or key phrases and is optimized for search engine...

  Almost 3.8 billion social media users are there. Social media is something that is offering you platforms to showcase your product or service to a huge number of audience. But to showcase anything you need focus on what you are showing, you need to focus on your content. Because content is the key. Content is the main medium that can make it or break it for you. There are other pages too that provide a product or service just like you. But. You need to stand out with what you post. You need to make your content more engaging to grab people’s attention. Do not know how to make your content much more engaging? Do not worry at all, the best digital marketing agency, Kolkata is here with some amazing tips that can make you create more engaging content. 11 Ways to Create Engaging Content: 1.      Educate Your Audience: Knowledge is the power. Content that consists of something that can share some knowledge can easily intrigue your audience’s attention. If...

  What do brands like Dove, Nike, Airbnb, and Amazon all have in common? There is something familiar in all these brands, making them world-recognized in their solid storytelling and content . These brands are manipulating the market in their respective business segment by influencing the mind of their target audience. Thus, content and storytelling play a vital role in the business as they convey a powerful message to the audience. In business, content is an imperative part which enables you to deliver your brand's message effectively. With the evolution of the internet, everyone relies on the information provided on the internet. And doing in-depth research about every product or service they invest in. Thus, this certainly raises the demand for content writing and storytelling. Content writing and storytelling develop an authoritative persona among the audience, generating more traffic. So, gaining profit in your business content writing and storytelling is an inevitable part ...