Steps to Follow to Optimize Your App On App Stores

 

It seems that there is an app for everything these days! Smartphones and mobile devices have become one of the most essential parts of our daily lives. With the increasing demand of mobile devices, apps are getting flooded. As per the surveys, almost more than 6.5 million apps are there in the leading app stores. However, having an app is not at all enough, you will need to promote your app to stand out in the crowd. This is where ASO or App Store Optimization is needed. Have a look at the steps of App Store Optimization provided in this article by the best SEO company services in Kolkata.

What is App Store Optimization (ASO)?

As we optimize content online for higher rank, apps need to be optimized too. App Store Optimization or App Store SEO is the way optimizing mobile apps to get higher rank on the app stores and get more visibility. This is the way of promoting apps on several app stores like Google Play Store, Apple App Store and Windows Store etc.

Why App Store Optimization is needed?

App Store Optimization is important for promoting your app. People need to find your app. If your app does not get visible to people, then it would not get downloaded. App Store Optimization is needed to increase the traffic to your app’s listing in the app store. Optimizing your app will surely make you app have more downloads. ASO is more like SEO and undoubtedly as important as SEO is.

The reasons of the need of App Store Optimization provided by the best company for SEO-

·       ASO will let your app has more organic downloads

·       It will let your app better ranking in the app store

·       Having new customers and repeat purchase will be easy

The Steps of App Store Optimization:

App Name:

Name plays a great role. The name of your app should describe your app and reflect the keywords as well. There are some character restrictions too for app names, you must keep that in mind too. Choosing the name for your app can be quite tricky, if you are in doubt, always take the suggestion of the best company for SEO.  

Keyword Research:

Researching the proper keywords for your app is important. Identifying the best keywords needs proper research.

App Ratings:

You need to gather trust first to get organic downloads. Ratings and reviews are really important nowadays. From online shopping to installing new apps, reviews are very important no matter what. You need to focus more on generating new reviews as well as for engaging with reviews.

More App Downloads:

The more people will download your app, the more your app will receive higher rank on the app store. As more download will increase the demand of your app. This is important depend on the different mediums rather different marketing channels for promoting your app to get more organic ranking on the app store.

Update Your App:

With the ever growing app market, your app must be evolving with time. You should focus more on updating the features and facilities of your app according to the audience reviews, demand and their behavior.  You should improve your app frequently to derive more demand and better reviews.

Conclusion:

After creating your app, if you are looking for people to download your app and if you want to earn from your app, then you should definitely focus on App Store Optimization. Promoting and marketing is needed in every field. ASO will make your app to get visible to more eyeballs, and more organic ranking on app store is what you will receive. App Store Optimization will let your app has testing and the right balance. As optimizing app on the app store is not quite an easy task, relying on the best SEO company services in Kolkata can help you app to optimize easily.