Why Content Writing and storytelling is essential?

 

What do brands like Dove, Nike, Airbnb, and Amazon all have in common? There is something familiar in all these brands, making them world-recognized in their solid storytelling and content. These brands are manipulating the market in their respective business segment by influencing the mind of their target audience. Thus, content and storytelling play a vital role in the business as they convey a powerful message to the audience.

In business, content is an imperative part which enables you to deliver your brand's message effectively. With the evolution of the internet, everyone relies on the information provided on the internet. And doing in-depth research about every product or service they invest in. Thus, this certainly raises the demand for content writing and storytelling. Content writing and storytelling develop an authoritative persona among the audience, generating more traffic. So, gaining profit in your business content writing and storytelling is an inevitable part that Best Digital Marketing Company in Kolkata, India.

How Storytelling Strengthens Content Writing?

Storytelling is one of the most potent weapons if used correctly. It is because storytelling creates a personal connection with the reader. It forms a bond between the readers and the brand by showing what your brand stands for, creates an emotion, and engages connection. You can tell them a story in which your brand can inspire and motivate them. So, what makes a story suitable? How can the Best Digital Marketing Company in Kolkata, India, help you write the best Story?

The intent of a Good story

• Ø  Knowing your audience
• Ø  Stating the core message
• Ø  Portrait the characters as the audience, and resolve their conflict
• Ø  Create your Story organized, memorable and entertaining at the same time.
• Ø  Indulge your brand's personality into the content.  
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Opting for these five tips in your Story can make your Story extremely impressive that have a practical impact on the brand at the same time. This will connect your brand with the audience, leveraging your brand.

What type of stories can you use in your Content Writing?

There are various types of stories, but here are some tried and tested Story telling formulas that content writers must opt for in their writing. Thus, here are the three most popular story types you must use in your content. 

Ø  Opening story: - Create an opening story with a hook that makes the audience aw and on which your entire Story depends. It means starting a story with some catchy line that sets the scene and grabs the audience's attention. Then, steady move the Story to the targeted issues and finish the Story with questions that help you transition to the content's chief body.

Ø  Explanatory Story: - There are times when readers don't know what their issue is. Thus, this Story will guide them to understand the exact issue. Thus, choose the Best Digital Marketing Company in Kolkata, India, to tell your opening story.

Ø  Closing Story: - In this Story, you will empathize with your readers. In your Story, you will show the problem to your audience and let them know how you solve their solution. However, you can show them the impact of the solution they received.

Benefits of Using Storytelling in your Content Writing

As soon as you weave storytelling into your content marketing strategies, you will notice massive profitability in your brand. Here are some of the critical benefits of storytelling in your content writing:-

• Ø  It will increase your brand awareness.
• Ø  Customers will keep returning to you.
• Ø  The clients will form personal and deeper connections with your brand.
• Ø  The audience will engage more with you.
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It triggers the brain's emotional side, which is responsible for decision-making. Thus, connect the Best Digital Marketing Company in Kolkata, India, to set you on the top of the success ladder by using storytelling in your content marketing.