9 Most Important Google Ranking Factors You Mustn’t Ignore!

 

Google is one of the most widespread search engines. It gives the average web user with what he’s looking for in under a second. Since many of the users use Google to search for the products and services they’re looking for, Google’s algorithm is the most important one out there. Ranking well on search engines is an important task on every online marketer's to-do list. It can be a complex task. It’s important to have a Google ranking so you have a higher chance of being found. As Google places a lot of value on certain factors when ranking websites, it’s important to understand what they are. The best digital marketing agency, Kolkata is here with 9 Google ranking factors you should never ignore.

9 Google Ranking Factors you should not ignore:

1.     Quality Content:

First, you should focus on creating content. Content is definitely the king when it comes to Google Ranking Factors. You will get higher rank if you are able to create fresh, unique and relevant content. A quality content will get more attention by Google.

2.     Backlinks:

Backlinks are considered to be one of the essential factors. You can link your site with external links through backlinks. According to the best digital marketing agency, Kolkata, is suggesting you to use backlinks, as backlinks work as votes. The more vote you have on your page, the higher your site will rank. First make a list of potential sites that leave positive some impact on your site.

3.     Optimize for Search Intent:

The search engine called Google works differently for different content. What you search online, Google will show you pages that are related to the search. So, you need to make sure that your content is properly aligned with the search intent to get higher rank.

4.     Make it Mobile Friendly:

Searching on mobile phone has rapidly increased. Most of the people are searching on mobile these days. So, the best digital marketing agency, Kolkata is suggesting you to make your site mobile friendly. Making your site mobile friendly will increase the traffic and will help your site get higher rank.

5.     Page Loading Speed:

Speed is very important in this fast paced world. Page speed can play a vital role. It can make your site rank higher. While your site load faster, you can expect higher rank on your site. People these days have numerous other options, so if your page does not load fast, people will to shift to other pages.

6.     Topical Authority:

You can gain huge traffic using topical authority. Topical authority is a strategy that comes under SEO. If your site contains content that highlights on a certain topic instead of focusing on the entire topic, then your website can become an authority for some topics.

7.     Keyword Optimization:

Besides creating a unique content and adding backlinks, using keywords on your websites are important. A keyword or focus keyword is a word that gives an idea of your content on your page. Keywords are also search terms that get ranked in certain search engines. So, according to the best digital marketing agency, Kolkata, you need to use keywords, because if your audience search for that keyword, Google then can show your website to your audience.

8.     Website Structure:

The structure of your website is important especially if you are planning to launch a website. Your website’s architecture is one of the factors to increase ranking.

9.     User Experience:

A website that provides good experience to the users can rank easily. So, make sure that your website is user-friendly. As more user-friendly your site is, more traffic your site will get.

Conclusion:

Following these 9 factors, provided by the best digital marketing agency, Kolkata, can make your website rank higher. Besides, you should focus more on creating fresh, unique and relevant content for your target audience to see your website ranking higher.