Brief Study of SEO: Will it Beneficial for Your Business?

 

SEO is also known as "Search Engine Optimization," which improves the website's visibility. The better your website is visible on the search engine, the better it attracts traffic to the website. Thus, good SEO is essential for a better and prospering business. For example, if you type Best Digital Marketing Company in Kolkata, India, the top website that search engines show has the best SEO; that is why they are displayed on the first page of the search engine. However, there are many aspects of SEO, including On-page and Off-page. Thus, on-page and off-page are explained below.

 

Types of SEO

 

On-Page SEO

 

On-page SEO refers to all the strategies used within the website to promote its positioning in the search engine ranking. These techniques concentrate on properly using targeted keywords on the web pages to utilize the content significantly. And display on the search query result to draw people's attention to rank the Best Digital Marketing Company in Kolkata, India.

 

Elements of On-page include:

 

Meta Title: - Meta title is displayed as a name tag for the webpage. It is analyzed by the search engine algorithm and insight by the users searching for the web on the search engine results page. Thus, using the correct SEO keyword can enhance the website's ranking on the search engine. 

 

Meta Description: - It offers a brief preview of the webpage content, which benefits search engines and users. It is displayed under the Meat Title on the search engine results page. However, it is an ideal place to include target keywords, for example, Best Digital Marketing Company in Kolkata, India.

 

URL Structure: - URL Structure is a protocol that specifies how the browser should gain information about the sources. URL Structure contains the path which includes the details subfolder structure which directs that where is located. Thus, including SEO keywords in the URL Structure will help promote website ranking.

 

Headings: - Headings provide an overview of the content and could be from H1 to H6 tags on a webpage. Thus, it is also an essential location for inserting the keywords because keyword search engine placement has more weight on them.

 

ALT Text: - It is an alternative text used when the component of the applied text can't be displayed. However, this text describes the images in a text format. If the image can't load, then this ALT text will demonstrate, so it is another good place to use SEO keywords. You can use the ALT text as the Best Digital Marketing Company in Kolkata, India.

 

Internal Linking: - Internal linking means one webpage on the site and another on the same site. It helps the search engine to connect the dot between related content on your website. Thus, it is an ideal place to use your keyword strategies for on-page optimization.  

 

Off-Page SEO

 

Off-page SEO means taking every required action outside the website to rank the website on the Search Engine Page. This technique is used to gain voters for your content. Off-page SEO optimization involves various factors, including enhancing the insight of a website's relevance, popularity, authority, and trustworthiness on a specific topic.

 

Off-page SEO Component Include:-

 

Backlinks: - It is an external link that points out your website, each time some other website gets a link to your website will be considered a backlink. However, the factors such as quality, quantity, and topical relevance of backlinks determine the ranking of a webpage on the search engine with a particular set of keywords, such as Best Digital Marketing Company in Kolkata, India.

 

Social Media Post: - In this digital marketing era, social media is one of the chief sources of promoting your business online. Thus, you can share your content on social media to increase the links to a webpage so your content can be shared across the social media network.

 

Social Bookmarking: - It is used for adding links to the webpages which allow bookmarks such as Scoop.it., Reddit, Digg, StumbleUpon, and many more to increase awareness of your content. It also helps you create a large audience for your business with growing links.  

 

Review Websites: - Review Websites are one of the main factors in increasing brand ranking. It involves websites where users rate and review your business, such as Google My Business, Foursquare, Bing Places, and Yelp. It is a very beneficial marketing strategy because search engines like Google, Yahoo, and Bing will review your profile.

   

So, these are the chief aspects of SEO with its application. Contact us to get the best SEO from the Best Digital Marketing Company in Kolkata, India.